DIRECTIONS
With one American turning 65 every seven seconds, senior living communities across the U.S. are eager to determine how they’ll need to grow and evolve in response to anticipated baby boomer demand.
In southeast Michigan, one forward-thinking senior living organization has been aggressively mapping its path forward by gathering the latest research into the preferences of people born in years immediately following WWII.
“Today’s seniors have lifestyle expectations that are very different from those of their parents,” said John Thorhauer, UMRC president and CEO. “They’re focused on maintaining their own health and fitness, eager to remain active and connected to mutigenerational communities of people, and determined to remain in their own homes as long as they can. They want to keep working, and they definitely don’t want to be part of anything that looks or feels institutional.”
Read the Full Issue: The Times, They Are a-Changin’